In their thought-provoking article “Can Generative AI Help Identify Peer Firms?”, Yi Cao, Long Chen, Jennifer Wu Tucker, and Chi Wan explore whether large language models (LLMs) like Bard or ChatGPT can match or even outperform traditional systems in identifying a firm’s product market competitors. Published in the Review of Accounting Studies, the study investigates […]
Can AI Choose Your Competitors Better Than You? A Deep Dive into Peer Identification with Generative AI
